Fundraising requires strategy and skill; the best way to develop both is to take notes from business organizations that continue to succeed at fundraising. You might be working for a profit organization, in case of which, you want people to invest in your shares. Alternatively, you might be raising funds for a non-profit organization. In either case, certain factors need to be taken into consideration. Fundraising essentially involves the organizer’s relationship with the donors or contributors. Here is how one can build and strengthen that relationship to succeed at fundraising.
Involve your donors
People are more inclined to invest their money in a project when they can witness how that money is being used. To start with, explain to your potential donors how their money would be utilized; if possible show them the work you’ve done with the money of previous donors. If you are fundraising for a charitable purpose, attempt to get the donors directly involved in the work. As in, if you are providing clothes to homeless people, invite your donors to be present during the event. Once they see how their money can impact and improve lives, they will be more inclined to invest.
Highlight the results
This pertains to the strategic aspect of fundraising; if the donors feel good about themselves by contributing to an organization, chances are they will continue to feel content with them. Everyone wishes to make a difference in the world; everyone wishes to be successful. As an organization, you can create and share brochures to demonstrate their success as investors or give the contributors a practical field trip. For instance, if you are a profit organization, show the investors how their investments have secured returns. For instance, if you are raising a charity, for the education of poor children in underdeveloped countries, a video featuring how the money has helped to provide the children with necessary amenities would be useful. The more people feel they have actively made a difference, the more interest they will have in making further contributions.
Deliver what you promise
Rather promise only that which you can deliver. The whole relationship here is based on trust, so an organization should make every effort to ensure that the trust is never breached. Most organizations go on to promise rainbow and sunshine when they cannot even deliver a clear sky. Stick to your abilities; avoid exaggeration. Know your reaches and be honest about your operations. Transparency is the key. Tell them only about the things that you are certain about achieving, and then deliver what you guaranteed while marketing. The marketing giants follow this same strategy, for researches have well established that investors do not completely trust marketing policies. Once your donors begin to question you, it will be incredibly difficult to succeed at fundraising.
Convey explicit gratitude
The need for building and maintaining a relationship with the contributors cannot be emphasized enough; and relationships take work. Do not merely contact your donors at the hour of need, but ensure that the communication is sustained. Reach out to them occasionally with progress reports, expressing your gratitude for the difference they have made with their participation.
Keeping these basic things in mind will certainly help to raise funds successfully.