Marketing techniques will help your fundraising event only when the event is full of fun. Hence, a good deal of the marketing strategy should focus on making the event that people would like to attend. Once that is done, all you have to do is spread the word. Don’t make it look like you are eager about their investments; instead urge them to join in the fun events. Emails, texts and phone calls can be used to reach to the existing donors. Posters, flyers, newspaper ads can get the attention of the general public. Here are some tips that will make people willing to participate in the fundraising.
Target existing clients
Researches have proven that it is easier to convince existing investors to invest more; acquiring new contributors is relatively difficult and requires more effort. While you are planning your marketing strategy, your focus should largely be on the existing donors. Get in touch with them, brief them about your cause; show how their initiative will help the purpose, convince them that their individual contributions will go a long way. Since they are already associated with you, it would be easier to get their attention and engage their interest.
Focus on the ‘fun’ part of a fundraising
Make the whole fundraising event attractive and it will grab more attention. There are multiple ways of doing this; a common way is to organize an auction or a garage sale.
Garage sale: In case of a garage sale, you can gather jewelry to furniture to pretty much anything people are willing to donate, things that will have some resale value. People are willing to donate objects (in fact more willing than donating money) when they know it will be used for a good purpose. Organize a resale and make sure you’re buyers know where the money will go; this way they won’t mind paying a few extra bucks.
Auction: Promote your fundraising event as an art auction. Paintings should do the job, so will handcraft home decors, trinkets or even customized merchandise. Invite your existing and potential contributors to be guests at the event.
Disguise a fundraising event as a dinner party or brunch
This is ideal in case of business organizations. Your investors help your organization to achieve its purpose; sure they deserve a thanks for a same. Organize a brunch and dinner as a show of gratitude, inviting your contributors to attend at guests and brief them on the new project during the same. It shouldn’t be hard to have the brunch/ dinner followed by a fundraising event, more so because by now your contributors themselves will feel grateful for being invited.
Organize a fundraising fair
This again brings in the fun part in fundraising, and since this ought to be an event open to all, it will draw in more and more contributors from the general public. Concentrate on the publicity first: flyers, posters, personal emails, messages and phone calls can achieve the objective. The fair should include events to draw people ’s curiosity: one could involve something interesting and fun like fortune-telling or tarot card reading. One could also make the fair more contemporary with events like a slam-poetry competition.
The purpose of the marketing technique should be to get people’s attention, and these are some great ways to do it!