When we speak of the best marketing techniques, we have to take into consideration the most popular media that help us in reaching out to people. What is the one thing that the world cannot do without today? The internet! It’s wise and easy to use it as a platform for marketing your fundraising event. Interestingly, the whole marketing procedure, in this case, involves minimum investments. Then there are, of course, more traditional ways. Let’s take a look at the most effective marketing techniques one by one.
Facebook, Instagram, Twitter et al
Huge business organizations have been using these platforms for a long time for their marketing procedures. However, more and more upcoming small businesses are using them today to reach out to the public. It is a great way to create awareness about your project; it is also an effective way to reach out to a large audience. You can create a separate page or an ‘event’ on Facebook to draw people’s attention to the fundraising event. The same page can be used to share information, pictures, and videos of earlier successful projects; it can likewise communicate the purpose and potential of the upcoming event.
The scope of these platforms is rather grand today. The public can even be urged to make donations or investments online. A Facebook page or an Instagram post can make people follow links to make an instant donation. Using the Internet, one can not only market their events but they can, in fact, conduct the whole fundraising event online.
Good old Newspaper
There is a reason why people go back to age-old conventions and continue to make investments. If you are fundraising event like an auction or a sale or a fair, an advertisement in the newspaper can grab the interest of the locals. Also, this works as a complement to the online marketing strategy; the population that remains beyond reach when one is using technology can be reached easily through the newspaper.
While the above strategies will help one to get new investors interested, for the old patrons, the best way is to reach out personally. Existing investors/ contributors deserve a personal invitation; one can meet them in person to formally invite them to be present at the event as a guest. If that’s too much of a bother, a cordial email or phone call shall also suffice. It is important in these cases to stress on their previous contributions and the impact they have had as individuals. That being said, the donors can be further informed about the ways in which they can make a mark in the future. In any case, the tone should be grateful and one that praises their participation.
Hoardings, posters, flyers
Here the budget becomes a huge factor, but for those who are aiming for large sums, and have the capacity to make initial investments, hoardings and posters can not only draw but also keep the whole city’s attention glued on your fundraising event.
So never mind your budget for marketing, there is always one way or another to successfully promote your fundraising event!a