Category: Fundraising Tips

Check out the Top Fundraising Ideas of 2018

Marketing techniques will help your fundraising event only when the event is full of fun. Hence, a good deal of the marketing strategy should focus on making the event that people would like to attend. Once that is done, all you have to do is spread the word. Don’t make it look like you are eager about their investments; instead urge them to join in the fun events. Emails, texts and phone calls can be used to reach to the existing donors. Posters, flyers, newspaper ads can get the attention of the general public. Here are some tips that will make people willing to participate in the fundraising.

Target existing clients

Researches have proven that it is easier to convince existing investors to invest more; acquiring new contributors is relatively difficult and requires more effort. While you are planning your marketing strategy, your focus should largely be on the existing donors. Get in touch with them, brief them about your cause; show how their initiative will help the purpose, convince them that their individual contributions will go a long way. Since they are already associated with you, it would be easier to get their attention and engage their interest.


Focus on the ‘fun’ part of a fundraising

Make the whole fundraising event attractive and it will grab more attention. There are multiple ways of doing this; a common way is to organize an auction or a garage sale.

Garage sale: In case of a garage sale, you can gather jewelry to furniture to pretty much anything people are willing to donate, things that will have some resale value. People are willing to donate objects (in fact more willing than donating money) when they know it will be used for a good purpose. Organize a resale and make sure you’re buyers know where the money will go; this way they won’t mind paying a few extra bucks.

Auction: Promote your fundraising event as an art auction. Paintings should do the job, so will handcraft home decors, trinkets or even customized merchandise. Invite your existing and potential contributors to be guests at the event.

Disguise a fundraising event as a dinner party or brunch

This is ideal in case of business organizations. Your investors help your organization to achieve its purpose; sure they deserve a thanks for a same. Organize a brunch and dinner as a show of gratitude, inviting your contributors to attend at guests and brief them on the new project during the same. It shouldn’t be hard to have the brunch/ dinner followed by a fundraising event, more so because by now your contributors themselves will feel grateful for being invited.

Organize a fundraising fair

This again brings in the fun part in fundraising, and since this ought to be an event open to all, it will draw in more and more contributors from the general public. Concentrate on the publicity first: flyers, posters, personal emails, messages and phone calls can achieve the objective. The fair should include events to draw people ’s curiosity: one could involve something interesting and fun like fortune-telling or tarot card reading. One could also make the fair more contemporary with events like a slam-poetry competition.

The purpose of the marketing technique should be to get people’s attention, and these are some great ways to do it!

Best Marketing Techniques to Promote Your Fundraising Event

When we speak of the best marketing techniques, we have to take into consideration the most popular media that help us in reaching out to people. What is the one thing that the world cannot do without today? The internet! It’s wise and easy to use it as a platform for marketing your fundraising event. Interestingly, the whole marketing procedure, in this case, involves minimum investments. Then there are, of course, more traditional ways. Let’s take a look at the most effective marketing techniques one by one.

Facebook, Instagram, Twitter et al

Huge business organizations have been using these platforms for a long time for their marketing procedures. However, more and more upcoming small businesses are using them today to reach out to the public. It is a great way to create awareness about your project; it is also an effective way to reach out to a large audience. You can create a separate page or an ‘event’ on Facebook to draw people’s attention to the fundraising event. The same page can be used to share information, pictures, and videos of earlier successful projects; it can likewise communicate the purpose and potential of the upcoming event.

The scope of these platforms is rather grand today. The public can even be urged to make donations or investments online. A Facebook page or an Instagram post can make people follow links to make an instant donation. Using the Internet, one can not only market their events but they can, in fact, conduct the whole fundraising event online.

Good old Newspaper

There is a reason why people go back to age-old conventions and continue to make investments. If you are fundraising event like an auction or a sale or a fair, an advertisement in the newspaper can grab the interest of the locals. Also, this works as a complement to the online marketing strategy; the population that remains beyond reach when one is using technology can be reached easily through the newspaper.

Personal marketing

While the above strategies will help one to get new investors interested, for the old patrons, the best way is to reach out personally. Existing investors/ contributors deserve a personal invitation; one can meet them in person to formally invite them to be present at the event as a guest. If that’s too much of a bother, a cordial email or phone call shall also suffice. It is important in these cases to stress on their previous contributions and the impact they have had as individuals. That being said, the donors can be further informed about the ways in which they can make a mark in the future. In any case, the tone should be grateful and one that praises their participation.

Hoardings, posters, flyers

Here the budget becomes a huge factor, but for those who are aiming for large sums, and have the capacity to make initial investments, hoardings and posters can not only draw but also keep the whole city’s attention glued on your fundraising event.

So never mind your budget for marketing, there is always one way or another to successfully promote your fundraising event!a

What to Keep in Mind to Succeed at Fundraising?

Fundraising requires strategy and skill; the best way to develop both is to take notes from business organizations that continue to succeed at fundraising. You might be working for a profit organization, in case of which, you want people to invest in your shares. Alternatively, you might be raising funds for a non-profit organization. In either case, certain factors need to be taken into consideration. Fundraising essentially involves the organizer’s relationship with the donors or contributors. Here is how one can build and strengthen that relationship to succeed at fundraising.

Involve your donors

People are more inclined to invest their money in a project when they can witness how that money is being used. To start with, explain to your potential donors how their money would be utilized; if possible show them the work you’ve done with the money of previous donors. If you are fundraising for a charitable purpose, attempt to get the donors directly involved in the work. As in, if you are providing clothes to homeless people, invite your donors to be present during the event. Once they see how their money can impact and improve lives, they will be more inclined to invest.

Highlight the results

This pertains to the strategic aspect of fundraising; if the donors feel good about themselves by contributing to an organization, chances are they will continue to feel content with them. Everyone wishes to make a difference in the world; everyone wishes to be successful. As an organization, you can create and share brochures to demonstrate their success as investors or give the contributors a practical field trip. For instance, if you are a profit organization, show the investors how their investments have secured returns. For instance, if you are raising a charity, for the education of poor children in underdeveloped countries, a video featuring how the money has helped to provide the children with necessary amenities would be useful. The more people feel they have actively made a difference, the more interest they will have in making further contributions.

Deliver what you promise

Rather promise only that which you can deliver. The whole relationship here is based on trust, so an organization should make every effort to ensure that the trust is never breached. Most organizations go on to promise rainbow and sunshine when they cannot even deliver a clear sky. Stick to your abilities; avoid exaggeration. Know your reaches and be honest about your operations. Transparency is the key. Tell them only about the things that you are certain about achieving, and then deliver what you guaranteed while marketing. The marketing giants follow this same strategy, for researches have well established that investors do not completely trust marketing policies. Once your donors begin to question you, it will be incredibly difficult to succeed at fundraising.

Convey explicit gratitude

The need for building and maintaining a relationship with the contributors cannot be emphasized enough; and relationships take work. Do not merely contact your donors at the hour of need, but ensure that the communication is sustained. Reach out to them occasionally with progress reports, expressing your gratitude for the difference they have made with their participation.

Keeping these basic things in mind will certainly help to raise funds successfully.